Describe your program so that students “get” what you’re doing.
When planning to spread the word about your program, think about language that will resonate with your students. For example, the word “reflection” might sound vague to undergraduates; they may not know what it means to “reflect on your time at college,” but may relate to terms like – for example – unpack, question, examine or synthesize.
Explain clearly that all are welcome.
It’s likely that you want students to understand that your program is for everyone, and not just for those who keep journals, wear intellectual-looking eyewear, and feel uncertain about life after college. One school approached the challenge of trying to speak to all students by writing in an advertising flier, “This program is for students who have no idea what they’ll do after college – and for students who know exactly what they want to do.”
Ask faculty to spread the word.
If you have involved faculty in your program, then ask them to encourage classes to apply. Even if faculty aren’t yet collaborating with you, consider inviting a small group for a meal, asking for input, and gradually creating a group of interested colleagues who might be willing to spread the word to advisees and other students as needed.
Use social media and other digital venues.
Post it, tweet it, link to it. One of our campuses made a short film about their program, which they embedded in an advertising email via the site "Constant Contact." Sometimes, a 1 minute video message about your program – made quickly, at your computer, looking into the tiny camera at the top – can be more engaging than several wordy paragraphs.
Examples of Great Publicity:
Smith College's Eat, Write, Talk Promo
Stanford Publicity Word Cloud